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Number Crunching

The Most Popular Plastic Surgery Procedure Says a Lot About Our Culture Right Now

I can't remember this kind of a focus on thin since I was 16, idolizing Kate Moss spreads.
BIG BREAK

Meet the Olympic B-Girls Using Beauty to Make Their Mark

Sharp breaking moves and even sharper eyeliner.
SKIN DEEP

Facial Hair Tattoos Are the Next Frontier of Gender-Affirming Care

This service may be rare, but one artist is on a mission to tattoo—and educate—the masses.
WORTH A SHOT

I Got Botox to Help Treat My Depression

The scientific evidence is preliminary, but promising. For some of us, promising is all we need.
Worth a Shot

The Most Surprising New Botox and Filler Trends

Getting Botox for an "executive edge"—or at the age of 22—is just the beginning.
Doing It

What Exactly Is a Polycule Anyway?

Everything you need to know about this particularly buzzy form of polyamory.
GENERATION BEAUTY

Welcome to Generation Beauty

Six weeks, seven preteens, and one looming question: When did tweens become beauty experts?
GENERATION BEAUTY

I’m a Middle School Teacher and a Beauty Editor. I Never Guessed My Jobs Would Intersect

I’ve watched the tween beauty boom happen right before my eyes.
GENERATION BEAUTY

Tween Beauty Influencer Evelyn Has A Lot to Say

And with her 13th birthday, she’s back on TikTok.
GENERATION BEAUTY

Katie Fang Is Influencing Your Preteen

And she doesn’t take the responsibility lightly.
GENERATION BEAUTY

I'll Let My Young Daughter Wear Red Lipstick Before I Let Her Use Social Media

The surgeon general has never called for a warning on makeup.
GENERATION BEAUTY

So Your Tween Wants to Use Beauty Products—Here's Where to Start

We asked experts to sort the "nice-to-haves" from the "no-ways."
GENERATION BEAUTY

How to Build a Skin-Care Routine for Your Tween

The regimen that dermatologists actually recommend for those under 13 (including their own kids).
Going Up

The Price of Perky Boobs

For me, it included a scalpel and something called an "internal bra."
Want a Lift?

Getting Injectables Now Could Complicate a Facelift Later

Plastic surgeons are finding a lot of unwelcome surprises under the skin.
TECH SUPPORT

The Beauty Industry Has Reached Peak AI-Washing

Artificial intelligence is the ultimate shiny object right now. But can it actually make a difference in your beauty routine?
A NEW AGE

Brooke Shields Is Changing the Script on Middle Age

And explains why you won’t see the word “menopause” on her new hair-care products for women over 40.
BRAIDING BUSINESS

Jewelry Made From Hair Is Poised for a Comeback

A few centuries after the Victorian fad ended, modern artists can make accessory magic from the hair of your loved ones.
A HOLE NEW WORLD

“Holecare” Is Here. Do We Need It to Be?

We got to the bottom of the burgeoning business of butt care.
BORN AGAIN

Kim Petras Has the Range

The singer tells Allure how she's used hair and makeup to create countless “characters" for every record, tour, and beyond.