The Best Bath Towels on Amazon to Upgrade Your Bathroom Setup

Not all towels are created equal. If you've gone on a search for the best bath towels on Amazon, you're going to be met with, well, thousands of options. And we hate to say it, but a lot of those towels aren't worthy of your cash. The wrong towel will leave your skin itchy, raw, and potentially covered in flecks of lint. The best towels, however, will swaddle you like a newborn and provide a glorious ending to your everything shower.

Our Top Picks:

• Best Bath Towel Overall: Brooklinen Luxury Super-Plush Bath Towels, $119
• Best Thick Bath Towel: Utopia Towels Luxurious Jumbo Bath Sheets, $40
• Best Organic Cotton Bath Towel: Coyuchi Air Weight Organic Bath Towel, $48
• Best Bath Sheet: Luxome Plush Performance 2-Piece Bath Sheet Set, $155
• Best Eco-Conscious Towels: Cozy Earth Waffle Bath Towel, $120
• Quickest-Absorbing Bath Towel: Lands' End Supima Towel, $35
• Best Exfoliating Towel: Goshi Exfoliating Towel, $17
• Best Hair Towel: Volo Microfiber Hair Towel, $44
• Best Beach Towel: Ban.do Beach Please! Large Towel, $43
• Best Bath Towel Set: Onsen Complete Bath Towel Set, $150

When shopping for bath towels, there are several musts to cross off your checklist. They must absorb water quickly, dry quickly, and be durable enough to last through hundreds of wash cycles. In addition to function, towels help curate a relaxing, spa-like vibe—for example, super plush fabrics and muted colors can make all the difference. 

And listen, we get it: All towels sort of look the same. But paying attention to the finer details can mean the difference between a post-shower ritual that feels blissfully luxurious and one that reminds you of your barebones college dorm bathrooms. We've curated the best bath towels on Amazon, ranking them for softness, durability, and everything in between. We've even tossed in a few nontraditional options, like hair towels and beach towels, just 'cause.

Best Bath Towel Overall: Brooklinen Luxury Super-Plush Bath Towels

Sold in a set of two, Brooklinen's Luxury Super-Plush Bath Towels are crafted from 100% Turkish cotton, a luxurious, extra-thick fabric that envelopes your skin in what we can only describe as a blanket of buttery, cozy goodness. Compared to other plush materials, these towels use an impressive Z-twist weave to ensure durability and longevity. One Allure editor noted that this towel dried her waist-length hair in under 10 minutes—an impressive feat.

Best Thick Bath Towel: Utopia Towels Luxurious Jumbo Bath Sheets

For people looking for a blanket in towel form, let us point you to the Utopia Luxurious Jumbo Bath Sheets. You could honestly sleep with these in a pinch; that's how thick, soft, and warm they are—just ask the 33,000 five-star reviewers. The towels, which come in a set of two, are generously sized, making them accessible for tall folks and extended sizes, and they're crafted with classic terrycloth that won’t snag.

Best Organic Cotton Towel: Coyuchi Air Weight Organic Bath Towel

Another fast-drying pick, Coyuchi's Air Weight Organic Bath Towels are a breath of fresh air. They're made from organic cotton and very lightweight—but not so much that you get chilly as you're drying off. These twill-weave towels are an excellent alternative to waffle weave towels, which tend to be a bit scratchier on the skin. These come in a handful of earthy colors, like grey-blue and terracotta.

Best Bath Sheet: Luxome Plush Performance 2-Piece Bath Sheet Set

For Luxome's Spa Collection Two-Piece Bath Sheet Set, the star of the show is a blend of cotton and viscose. The two fabrics come together to form a quick-absorbing and fast-drying surface that is resistant to odors, a major plus if your bathroom is poorly ventilated (hello, New York City apartment dwellers) and your towels are prone to developing a mildew scent. Bath sheets (which are larger than traditional towels) are especially great if you're one to sit in your towel long after you get out of the shower.

Best Eco-Conscious Bath Towel: Cozy Earth Towel Bundle

let's swap with https://www.amazon.com/Cozy-Earth-White-Waffle-Towels/dp/B0BBXJJVCY — seems like a bit better stock

You'll instantly understand why Cozy Earth's Towel Bundle was selected as one of Oprah's Favorite Things for 2022 when you look at—or better yet, feel—its fabric composition. Forty percent viscose (derived from bamboo) and 60% cotton means this 10-piece set is soft, absorbent, and most importantly, fully dries down in a flash. Better yet, bamboo grows more quickly and requires less water and land space than cotton, making it an excellent and more eco-conscious fabric choice. This set comes with two generously-sized waffle bath towels, which feel just like the ones at your favorite spa.

Quickest-Absorbing Bath Towel: Lands' End Supima Towel Set

We adore the plushness level of Lands' End Supima Towel Set: not too thick, not too thin, just right, with a kissably soft Supima material that absorbs efficiently and dries quickly. For the uninitiated, less than 1% of cotton grown in the United States is Supima, and it’s about double the strength of standard cotton. You can purchase a bath towel separately for $20 a pop or opt for a six-piece set that also includes hand towels and washcloths.

Best Exfoliating Towel: Goshi Exfoliating Towel

The Goshi Exfoliating Towel is slightly different from the other towels on this list because its purpose is to slough away dead skin to reveal smoother, cleaner skin—in other words, a gentle exfoliation that won't cause redness or breakouts. These towels are especially great if you deal with keratosis pilaris (also known as KP), which is common on arms, legs, and booties. A stretchy, rip-resistant construction lets you scrub those hard-to-reach areas and lathers beautifully alongside your favorite body wash.

Best Beach Towel: Ban.do Beach Please! Large Towel

No one does affordable kitsch quite like Ban.do. How can you possibly resist a pink sardine drenched in olive oil? You'll be glad you brought this towel when you leave your nook to grab a snack and can easily find your towel amongst the bland, single-colored spreads. It's made from classic, soft terrycloth and measures 72 inches long—a perfect length for your beach reading needs.

Best Bath Towel Set: Onsen Complete Bath Towel Set

Super thick, plush towels can have one major drawback: pilling. You have to be careful with how you launder them because, unfortunately, one bad cycle can cause permanent damage. However, that's what makes Onsen's Complete Bath Towel Set a foolproof bet. Crafted from 100% Supima cotton and designed with a waffle weave, these err on the thinner side but don't skimp on softness—meaning they don't fall apart after being tossed in the hamper.

Best Hair Towel: Volo Microfiber Hair Towel

Your bath towel can be quite harsh on your hair (which is most vulnerable to damage while wet, by the way) exposing more frizz, split ends, and even squashing hair definition and patterns. Who wants that? Certainly not us, which is why we reach for the Best of Beauty-winning Volo Microfiber Hair Towel, a super-plush, absorbent hair towel that cuts down on drying time and ultimately reduces frizz and breakage.

Best Color Selection: American Soft Linen Bath Towel Set

Consider the American Soft Linen Bath Towel Set an easy hack for changing the look of your bathroom. With 16 color options ranging from sky blue to burgundy red, this affordable four-piece set lets you achieve Pinterest-level perfection on a budget. They're constructed from mid-weight, 100% Turkish cotton construction for year-round use, and reviewers note that they don’t lose their softness even after many washes. Buy them for yourself, or give them as a housewarming gift to first-time homeowners.

Best Spa Towel: Hammam Linen Hand Towels→swap to bath towels plz!!!

The words affordable and luxury are not typically used together. However, these Hammam Linen Towels represent the best of both worlds: plush, super-absorbent fabric that costs approximately $4 apiece. To add a touch of everyday luxury to your shower routine, follow this advice: Grab a wicker basket, carefully roll these towels, place them on a vanity shelf, and et voila! You've created a spa-like atmosphere that will impress even the pickiest guests. They aren't too thick or thin, they don't shed after numerous washes, and they'll dry in a reasonable amount of time. Need we say more?

Best Waffle Towel: Gilden Tree Waffle Towels

We adore Gilden Tree Waffle Towels for two standout reasons. First, they're absorbent and quick-drying yet astonishingly thin, making them the perfect towel for vacations, camping trips, beach days, and other scenarios in which packing real estate or access to a dryer is slim. That's thanks to their open weave stitching, which is soft and ultra-light. Second, they're intentionally designed to be oversized bath sheets, with one reviewer referring to them as "heckin' huge." They're also good hair towels, as they won't create breakage or frizz.

Best Poolside Towel: Chakir Turkish Linens Cabana Pool Towels

Chakir's retro-striped Turkish Linens Cabana Pool Towels perfectly encapsulate the sentiment of foregone summer memories: heavily chlorinated hotel pools, boardwalks, melting ice cream, and the list goes on. Aesthetics aside, these ultra-plush towels soften more with every use—meaning you'll be using this every pool day for the foreseeable future. Our hot, sustainable tip? Once this towel is a little too loved, turn it into a pair (or two) of pull-on terry shorts with just a sewing machine and a piece of elastic. Coolest babe on the beach—that's you.

Best Budget Towel: Amazon Basics Cotton Towels

Amazon Basics Cotton Towels are no-fuss and no-frills, made from 100% super soft and tear-resistant cotton. They're not as thick as traditional terry towels, swapping that classic fabric for quick-drying, cozy microfiber (great for sensitive skin). And the best part? Their competitive pricing. You'll get a pack of two for under $20, making this the perfect bathroom addition for those who need to stay on budget but don't want to compromise quality.

For more Amazon shopping inspiration, keep reading:

• Here Are the Best Lip Balms You Can Get on Amazon for Moisturized, Smooth Lips
• The 9 Best Candles on Amazon to Make Any Room Instantly Cozier
• 13 of the Best Press-On Nails Amazon Offers for a Flawless Manicure

Now, watch an airline pilot's entire routine:

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