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If you're looking to revamp your vanity (and not break the bank while doing so), the best-selling products on Amazon for beauty lovers will make your life so much easier. Amazon's beauty section has just about every viral hair, skin, and makeup product—prestige and drugstore—taking over our FYPs and work desks. Amazon Prime members have the added benefit of receiving their beauty bounty in two days or less—a little reward for restocking your essentials.
Shop What's on Sale Now:
- The Must-Have: Revlon One-Step Hair Dryer And Volumizer,
$40$30 - Korean Skin-Care Favorite: Cosrx Snail Mucin 96% Power Repairing Essence,
$25$13 - Glow Booster: L'Oréal Paris True Match Lumi Glotion,
$17$13 - A Skin-Plumping Face Wash: Neutrogena Hydro Boost Hydrating Gel Cleanser,
$23$17 - Hair-Enhancing Duo: Nexxus Therappe Humectress Shampoo and Conditioner,
$46$37 - A Frugal, Fragrant Find: Versace Eros Pour Femme Eau de Parfum,
$150$55
Best-Selling Skin Care on Amazon
Why It's Worth It: Cosrx is a Korean skin-care brand that blows many of its competitors out of the skin-nourishing waters with its effective products, like the TikTok-viral Snail Mucin 96% Power Repairing Essence. This popular pick utilizes snail mucin to boost moisture and tackle hyperpigmentation (bye-bye, dark spots). Along with this special additive, your skin will be treated to softening hyaluronic acid and a soothing combination of panthenol and allantoin.
Key Ingredients: Snail mucin, hyaluronic acid, panthenol, allantoin | Fragrance-Free: Yes | Who It's For: All skin types
Why It's Worth It: Neutrogena's Hydro Boost cleanser has a gel-like texture that feels oh-so-cooling on skin. Rather than over-stripping your skin of essential moisture, this fragrance-free formula provides a deep cleanser with hydrating hyaluronic acid—and leaves out synthetic (and notoriously irritating) fragrances, soaps, and alcohol.
Key Ingredients: Hyaluronic acid, glycerin | Fragrance-Free: Yes | Who It's For: All skin types, including sensitive
Why It's Worth It: Skin Care 101: Sunscreen is non-negotiable. One of our all-time favorites is obviously an Allure Best of Beauty Award winner: EltaMD's UV Clear Face Sunscreen. Just about every board-certified dermatologist we've ever chatted with agrees that this sunscreen is the gold standard for broad-spectrum SPF protection, due to its transparent finish and hydrating hyaluronic acid- and antioxidant-infused formulation. It's also a mineral sunscreen, so it's ideal for people with sensitive skin who (understandably) want to err on the safe skin.
Key Ingredients: Zinc oxide (9%), hyaluronic acid, niacinamide | Fragrance-Free: Yes | Who It's For: All skin types and tones
Why It's Worth It: PanOxyl's Acne Foaming Wash won an Allure Best of Beauty Award in 2023 for its ability to target blemishes on your face and body. This all-over wash contains a high 10% concentration of benzoyl peroxide that doesn't show acne-causing bacteria an ounce of mercy. Though this formula is tough on blemishes, its foamy texture is anything but harsh on your skin. (However, sensitive or dry skin types may want a milder formula.)
Key Ingredients: Benzoyl peroxide (10%) | Fragrance-Free: Yes | Who It's For: Acne-prone skin types
Why It's Worth It: Blemishes happen to everyone, but that factoid doesn't make them any less annoying. When a red, puss-filled bump unexpectedly pops up, keep it covered with Hero Cosmetics' Mighty Patch Acne Patches. Each teensy hydrocolloid pimple patch absorbs oil and puss without drying out your skin. They're the best alternative to picking at your acne, a big no-no in any skin-care routine.
Key Ingredients: Hydrocolloid | Fragrance-Free: Yes | Who It's For: All skin types
Best-Selling Hair Care on Amazon
Why It's Worth It: The Revlon One-Step Hair Dryer And Volumizer took over every social media app because its game-changing design dries and styles, saving precious minutes. The combination of this blowout brush's oval barrel and innovative airflow vents polish your strands without frying them. The tool quickly lifts wet hair to create glossy bombshell curls, and it has both nylon and boar bristles to detangle and style.
Features: 2.8-inch ceramic barrel, three heat settings, three speed settings, nylon pins and boar bristles, 1100 watts | Who It's For: Any hair type
Why It's Worth It: When your hair is feeling dry after one too many bleach or heated tool sessions, swap your usual in-shower duo with this jumbo-size set of Nexxus's Therappe Humectress Shampoo and Conditioner. Each silicone-free formula is spiked with elastin protein to prevent further hair damage and antioxidant-rich green caviar extract for smoother, softer hair.
Key Ingredients: Elastin protein, green caviar extract | Who It's For: Dry and damaged hair types
Why It's Worth It: When our hair or scalps feel dry, our editors reach for Mielle Organics's Rosemary Mint Scalp & Hair Strengthening Oil. "I love how moisturized this keeps my scalp and the dropper makes it easy to apply between my braids," says Allure associate editor Annie Blay in her review. "I use it religiously, especially after the results I've seen so far."
Key Ingredients: Rosemary oil, peppermint oil, castor seed oil, jojoba seed oil, soybean oil | Who It's For: All hair types
Why It's Worth It: The chokehold FHI Heat's Unbrush Wet & Dry Detangling Brush has on TikTok's most popular beauty vloggers is truly impressive—and well-deserved. This detangling brush glides through knots and tangles without breaking or damaging strands. Its hair-smoothing abilities work on all hair types and textures, making it one of the most versatile brushes.
Product Features: Vented design, Soft-Flex bristles | Who It's For: Any hair type
Why It's Worth It: Color Wow's Dream Coat Supernatural Spray is our cheat code for silky-smooth at-home blowouts. Its spray-on formula minimizes frizz and flyaways for a perfectly polished finish that's so impressive, that our editors gave it an Allure Best of Beauty Award in 2017. Contributor Jessica Chia once described this pre-styling spray as the "closest thing I've ever found to a raincoat for your hair."
Key Ingredients: Glycerin, chamomile extract, proprietary anti-humidity complex (polymers and silicone) | Who It's For: All hair types
Best-Selling Makeup on Amazon
Why It's Worth It: Tirtir, a Korean beauty brand, has taken over Amazon's best-seller list with its viral Mask Fit Red Cushion Foundation. It's the affordable foundation of the season for its light, buildable coverage that makes skin look oh-so-glowy. On top of its radiant finish, this cushion foundation stays in place without creasing or smudging for up to 72 hours (though we hope you're washing your face well before the three-day mark).
Key Ingredients: Hibiscus flower extract, niacinamide, propolis extract, astaxanthin | Finish: Radiant | Available Shades: 30
Why It's Worth It: The L'Oréal Paris True Match Lumi Glotion is a cross between a liquid highlighter and bronzing drops. This glowy complexion enhancer can be worn alone or under your base makeup for a luminance boost that makes skin look reflective and dewy. This shimmery lotion also contains glycerin and shea butter, a combo that instantly softens dry skin.
Key Ingredients: Glycerin, shea butter, jojoba esters, capryloyl salicylic acid (BHA derivative) | Finish: Radiant | Available Shades: 4
Why It's Worth It: What's one thing that Allure staffers and our readers have in common? We're all obsessed with Maybelline New York's Instant Age Rewind Eraser Multi-Use Concealer, a viral undereye concealer that's taken home both our Best or Beauty and Readers' Choice Awards. Its medium-to-full coverage formula is super creamy and blends out to a second-skin finish, hence its popularity among, well, almost every beauty lover on the planet.
Key Ingredients: Goji berry extract, haloxyl (peptide) | Finish: Demi-matte | Available Shades: 18
Why It's Worth It: Just one spritz of Versace's Eros Pour Femme Eau de Parfum is all you need to smell like a coastal Italian getaway. Take an aromatic bite of this citrusy scent, which contains zesty notes of Sicilian lemon, lemon flower, and bergamot. As it dries down, you'll notice a hazy blend of sandalwood, amber, and musk—it's the scent equivalent to sipping a beachside limoncello spritz in Portofino.
Notes: Sicilian lemon, lemon flower, bergamot, pomegranate, jasmine absolute, peony, sandalwood, amber, musk | Size: 3.4 ounces | Who It's For: Anyone who appreciates citrus-forward fragrances
Why It's Worth It: Essence's Lash Princess False Lash Effect Mascara was one of the first products to ever go viral on TikTok, and it's still one of the most popular beauty products on Amazon. This layerable formula and cone-shaped brush create a clump-free and voluminous fluttery effect. All for less than a latte? Immediate buy.
Finish: Lengthening | Available Shades: 1
Read more about our editors' favorite Amazon beauty products:
- 21 Allure Best of Beauty Award Winners You Can Buy on Amazon
- 13 of Alix Earle's Favorite Beauty Products Are Available on Amazon
- These Are the Best Sex Toys Amazon Has to Offer
- 11 Best Body Sunscreens on Amazon for Head-to-Toe Protection
Now, watch actress Madelaine Petsch react to TikTok's most viral beauty trends:
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