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GREAT HAIR DAYS

How I Extended a Blowout for Five Days

Without touching dry shampoo.
Readers' Choice Awards 2024

Readers' Choice Awards: Hair

You told us your crowning glories would be a little less glorious without the help of these brilliant formulas and tools in your hair routine.
A LOOK OF LOVE

The Allure Editors’ Guide to Wedding Hair, Makeup, And Everything In Between

We reminisced on the best (and worst) parts of getting wedding-ready.
BONDING TIME

Everyone Is Talking About Bond Builders — Here’s What You Need to Know

This ultra-reparative category of products is rising in popularity, but according to the experts, not all bond builders are what they claim.
WATER DAMAGE

Is Hard Water the Reason for Your Bad Hair Day?

If you’re one of the whopping 85% of the United States population with hard water at home, chances are high.
Splitting hairs

17 Best Split End Treatments to Add Life Back to Damaged Hair

Brittle ends are a thing of the past.
SO SLEEK

12 Expert-Approved Hair Oils for Fine Hair Types

All shine, no grease.
DAMAGE CONTROL

17 Best Bond Repair Treatments for Stronger, Shinier Hair

Your hair will never have a dull moment again.
Straight Talk

Are Texture Releases Just a Rebrand of Relaxers?

The hair treatment is bringing up emotions and sparking debate.

I Tried Davines’ New Blonde-Hair Color Service and Treatment — and My Hair Is Shinier and Stronger than Ever

The innovative Davines View Demi-Permanent Color and Heart of Glass Instant Bonding Glow duo impressively brightens, strengthens, and imparts shine — in mere minutes.
RICE AND SHINE

16 Rice Water Shampoos and Treatments to Nourish Your Hair

Grab these formulas for diamond-level shine.
The Truth About the Treatment

So, What Exactly Is Hair Botox?

This deep conditioning treatment is a (needle-free) way to restore tired, damaged hair.
UH HUH HONEY

These 15 Expert-Approved Hair Products Have One Thing in Common

Hint: this nourishing ingredient can be found in your kitchen pantry.
Hair

Olaplex’s In-salon Treatment Gave Me the Healthy, Shiny Hair of My Dreams

Just in time for holiday party season!
New Hair Products

The Best New Hair and Scalp Products Launching in June

Your hair is about to have its healthiest summer ever.
New Hair Products

May Has So Many Great New Hair Products, You Won't Know Where to Start

These treatments, stylers, hot tools, and accessories will make this month your smoothest and chicest. 
Hair

I Tried Olaplex No.3 Hair Perfector — and My Hair Is Stronger Than Ever

At-home treatments are known for softening and smoothing hair — but not all of them have the power to strengthen, too. Here’s how the Olaplex formula repaired my fine, blonde, color- and heat-damaged hair in just 10 minutes.
New Hair Products

21 New Hair Products You Have to Try This April

The treatments, stylers, tools, and accessories that will make this spring your smoothest and chicest. 
THE BETTER BONDER

These Deeply-Conditioning Olaplex Products Are Worth Every Penny

Did your favorite make the cut?
Quick Fix

My Parched, Damaged Hair Can’t Live Without Naturelab Tokyo’s Perfect Repair Leave-In Treatment

After all my bleach-heavy hair experiments from 2020, my split-ends are in dire need of the lightweight hydration this foam formula provides.