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Silky Smooth

Everything To Know Before Getting a Keratin Treatment on Natural Hair

Longer silk presses sound amazing—but what’s the catch?
POWER TOOL

T3’s Aire 360 Is Simplifying the Way I Style My Hair

I only need this one multi-purpose tool instead of the usual three.
Graphic Design

The Braided Baldie Is the Coolest Way to Fake a Buzz Cut

Here’s everything you need to know about summer’s hottest protective style.
A NEW AGE

Brooke Shields Is Changing the Script on Middle Age

And explains why you won’t see the word “menopause” on her new hair-care products for women over 40.
Hair

Jennifer Aniston Gave Her Bob Haircut Another Chic Update

Jen's definitely team side part.
BRAIDING BUSINESS

Jewelry Made From Hair Is Poised for a Comeback

A few centuries after the Victorian fad ended, modern artists can make accessory magic from the hair of your loved ones.
TEN OUT OF TENDRIL

8 Best Heatless Curlers for Divinely Damage-Free Ringlets

These silky tools mean all of the bounce, none of the singeing.
THIS IS ART(POP)

Lady Gaga's Jet-Black Baby Bangs Are a Time Machine Back to 2012

In a good way.
PETAL TO THE METAL

6 Best Flower Scrunchies to Make Any Updo Bloom

The perfect accessory for picnics, date nights, and everything in between.
THE SCENARIO

Nicola Coughlin Wears More Than $55,000 Worth of Wigs in Bridgerton Season 3

The hair and makeup team behind Penelope Featherington reveal just how many details went into that glow up.
Readers' Choice Awards 2024

Readers' Choice Awards 2024: Clean

Clean products may earn praise for what they leave out of their ingredient lists, but these winning skin, hair, and makeup products also deserve to be celebrated for everything they include.
Readers' Choice Awards 2024

Readers' Choice Awards: Hair

You told us your crowning glories would be a little less glorious without the help of these brilliant formulas and tools in your hair routine.
Readers' Choice Awards 2024

Readers' Choice Awards 2024: Breakthroughs

This year's top innovations have a few things in common—starting with how much they impressed Allure readers.
Brighten Up

You Could Probably See Halsey's New Neon Pink Hair From Space

It's been way too long since Halsey's hair has been blindingly bright.
THE SCENARIO

Zendaya Ages 15 Years Without a Stitch of CGI or Prosthetic Makeup in Challengers

The team behind the film's hairstyling reveals how wigs played a key role in the film's time-jumping.
HAIR INSPIRATION

22 of the Best Blonde Hair Color Ideas for Every Skin Tone

All blondes are not created equal. (Just ask a blonde.) Ahead, the prettiest golden, honey, and platinum shades for your complexion and your preference.
A LOOK OF LOVE

The Allure Editors’ Guide to Wedding Hair, Makeup, And Everything In Between

We reminisced on the best (and worst) parts of getting wedding-ready.
Everything's Coming Up Roses

Gabrielle Union’s Bun Looks Like the Most Beautiful Rose

Why wear a flower in your hair when your hair can be the flower?
I WANNABE THERE

The Spice Girls Reunited and Their Looks Made Me So Nostalgic

Friendship never ends!