27 Amazon Prime Day Teeth-Whitening Deals 2023 for a Brighter Smile

We love beauty deals as much as the next person but Amazon Prime Day teeth-whitening deals are also super hot right now — so we suggest shopping them before the sale ends tonight at 11:59 p.m. PT. When the legendary Crest Whitestrips are 35% off, you pick up a box for yourself — and your mom, dad, and best friend. (You can never have too many.) Other noteworthy discounts span across LED teeth-whitening kits, electric toothbrushes, water flossers, whitening toothpaste, and dental floss — all to support a healthier daily oral-care routine.

While it's perfectly OK to not have blinding white teeth (in fact, some of us have naturally yellower teeth, thanks to genetics), whitening products may be successful in removing surface stains incurred by drinking coffee, red wine, and other lifestyle habits that are perfectly normal. At the end of the day, you know yourself best and what makes you feel good.

Our Top Picks:

• Best Whitestrips: Crest 3D Whitestrips Professional Effects, $46 $30
• Best LED Whitening Kit: Crest 3D Whitestrips Teeth Whitening Strip Kit with LED Light, $70 $40
• Best Express Treatment: Plus White 5 Minute Dental Whitening Kit, $15 $10
• Best Overnight Treatment: Colgate Optic White Overnight Teeth Whitening Pen, $25 $18
• Best Electric Toothbrush: Oral-B iO Series 5 Limited Electric Toothbrush, $220 $120
• Best Water Flosser: Waterpik Cordless Slide Professional Water Flosser, $90 $63
• Best of Beauty Winner: Moon Midnight Enamel Care Dissolving Whitening Strips, $40 $28
• Best Dental Floss: Cocofloss 4-Pack, $36 $29
• Best Whitening Toothpaste: Hello Naturally Whitening Toothpaste (3-Pack), $15 $11

In This Story:

• Teeth-Whitening Strip Deals
• LED Teeth-Whitening Device Deals
• Teeth-Whitening Pens Deals
• Electric Toothbrush Deals
• Water Flosser Deals
• Whitening Toothpaste Deals
• Dental Floss Deals

In the amount of time that it takes you to put some clothes on, style your hair, and apply some makeup, you can also give your teeth a whitening boost. One box of Best of Beauty-winning Crest 3D Whitestrips comes with 20 no-slip strips (10 treatments total) that you wear for 30 minutes. As a bonus, you'll also find two Express Treatments included when you need to kick up the brightening before a big event.

On Prime Day, Moon's Midnight Enamel Care Dissolving Whitening Strips come out to just 53 cents a pop — this deal is too good to pass up, especially considering they're a newly minted 2023 Best of Beauty Award winner. Infused with a refreshing mint flavor, these strips are packed with hydroxyapatite, a mineral that protects and maintains healthy enamel and protects against cavities. Choose from two flavors: Lunar Peppermint or Midnight Mint.

Snow's The Magic Strips taste, dare we say, refreshing? Flavored with lavender and mint, these fast-dissolving strips themselves use hydrogen peroxide (a gold-standard whitening ingredient) to diminish stains.

Lumineux Whitening Strips uses a unique blend of coconut, sage, and lemon peel oils and Dead Sea salt, so issues of sensitivity go out the window.

Burst's no-slip-grip Teeth Whitening Strips are powered by 6% hydrogen peroxide and only require 15 minutes for them to do their thing. The coconut mint flavoring is a welcome touch, too.

If you're looking for a more potent whitening solution, use LED light (via a lightweight, waterproof device) in conjunction with Crest's 3D Whitestrips for a brightening boost. After wearing the strips by themselves for 30 minutes, apply the light for five minutes and you'll be golden.

Moon's Teeth Whitening Device took home a Best of Beauty Award in 2022 because it brightens quickly and effectively, said senior news editor Nicola Dall'Asen. No messy trays are required, either — just pop on a Dissolving Whitening Strip and turn on the LED device for five minutes.

The key feature of Colgate's Optic White ComfortFit LED Teeth Whitening Kit is a flexible, rechargeable LED light that more easily conforms to the shape of your mouth than previous iterations — and it plugs into your phone. The process is as simple as before, though: Apply a thin layer of the Teeth Whitening Pen to each tooth, let the serum dry/set for a mere 10 to 15 seconds, and then plug the LED device right into our phone. After 10 minutes, the device automatically shuts off. Avoid eating and drinking for 30 minutes, or leave it on overnight for better results. Either way, use your handy toothbrush to sweep away the dried serum after you're through.

While you can use Crest's Best of Beauty-winning Whitening Emulsions + Overnight Freshness any time of the day (as long as you allow a 30-minute grace period before drinking or eating), why not apply the product right before bed for maximum efficacy? All you have to do is take the doe-foot wand, deposit the translucent, gel-like emulsion onto it, and then brush it against your teeth like you would toothpaste.

Lana Rozenberg, DDS, a New York City-based, board-certified cosmetic dentist, previously recommended Plus White's 5 Minute system because it causes "very little [tooth] sensitivity, [and they're] less expensive than the strips but a bit easier, due to the trays," she said. You're not limited to the trays, however — you can also use a Q-tip or toothbrush if that's easier.

Colgate's Optic White Express Teeth Whitening Pen won a 2023 Best of Beauty Award for many reasons — but let us just say, it's especially handy for special occasion prep. The brand claims you'll see whiter teeth in just one day — more specifically, after three applications — but, as always, the results are better with continued use. If you prefer to set it and forget it, Colgate also has an overnight version of its whitening pen that's also on sale.

Shake, click, and brush. That's all it takes with Moon's Platinum Advanced Teeth Whitening Pen (which was co-created with Kendall Jenner), which is formulated with urea peroxide to be gentler on teeth, light-reflecting pigments for a brighter smile, and a blend of botanical extracts (lavender oil, strawberry, honeysuckle leaf) to cleanser, whiten, and soothe.

As someone who isn't a fan of peroxide gels, Chrystle Cu, DDS, a board-certified dentist in San Mateo, California, and Cocofloss founder, recommends vVvardis's White Enamel Serum. While it's a splurge, it's super gentle on enamel. "The formula's primary brightening ingredient [Hydroxa-Peptide 500] is said to remineralize teeth, which improves enamel's natural luster," she explains.

Whatever helps you maintain healthy brushing habits (a.k.a. brushing twice a day for at least two minutes each time), that's what you should invest in. For those who need help keeping track of time or letting them know when they're applying too much pressure, an electric toothbrush might be the way to go. "These are far more effective at removing plaque because they're designed to gently massage teeth and gums correctly, and many now have a pressure sensor that warns you if you're pressing too hard," London-based periodontist Reena Wadia previously explained.

Here are four intelligent options from Oral-B (a 2023 Best of Beauty Award winner), Quip, Moon, and Boka for everyday dental health maintenance.

Traditional floss works perfectly fine — however, water flossers may make your life a little easier. These cordless options from Waterpik, Quip, and Boka (meaning they take up less bathroom countertop space) have two or three pressure modes to remove plaque in hard-to-reach areas, stimulate gums, and boost circulation.

Supersmile's Professional Teeth Whitening Toothpaste contains calcium carbonate, which reduces dental sensitivity, Rhonda Kalasho, DDS, a board-certified dentist in Los Angeles, previously explained. It doesn't hurt the toothpaste comes in a variety of wonderfully-smelling, bad breath-squashing flavors including rosewater mint and Tahiti vanilla mint.

Infused with 0.76% fluoride, Hello's Naturally Whitening Toothpaste is flanked by breath-freshening tea tree oil and farm-grown peppermint, as well as soothing coconut oil to quell any irritation. It also has a Seal of Acceptance from the American Dental Association (ADA), so you know it's safe for everyone.

You're probably already familiar with Colgate Optic White, which is a fluoride-based formula that contains 3% hydrogen peroxide formula to remove discoloration on both the surface of the tooth and inner layers — while also fighting cavities. It's a household staple for a reason.

If you're the type to run out of toothpaste without realizing it, stock up on a 4-pack of Crest 3D White Toothpaste. 0.243% sodium fluoride is the star ingredient that removes surface stains and protects teeth against cavities. We don't blindly trust numbers but a 4.8 rating across 74,000 reviews is very impressive.

Flossing isn't a fun task but these two Best of Beauty Award winners might make it more tolerable. Cocofloss (2022 winner) is the floss that got commerce editor Sarah Han to actually start flossing regularly (sorry, dentists, who tried to tell me sooner). It comes in all types of flavors that don't leave a weird, waxy taste in her mouth and the packaging is pleasing to look at, she points out. Choose between Coconut, Strawberry, or Mixed (Mint, Coconut, Orange, Strawberry) if you're feeling adventurous.

Reach Pop Dental Floss (2023 winner) comes in fun flavors like peppermint, spearmint, and cinnamon and glides between teeth without snagging or shredding. Best of all? One case filled with almost 55 yards of thread only costs you $5 a pop during Prime Day.

Even more Prime Day deals to shop:

• 30 Amazon Prime Day Beauty Deals That Are Bound To Sell Out Quickly
• 13 Amazon Prime Day Competitor Deals Happening During Big Deal Days
• 18 Best Amazon Prime Day Luxury Beauty Deals to Shop Now
• 24 Best Amazon Prime Day Skin-Care Deals That'll Elevate Your Complexion

And now, let's watch a quick oral history lesson:

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