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Fragrance is powerful. It can be deeply nostalgic, transporting you to a specific time or place; it can also impact your mood, energizing you when you're tired or offering relaxation when you need to decompress. The scent you choose becomes an extension of yourself—and that's why the journey of finding the right one is so important. We recommend sifting through the best fragrances on Amazon because the e-retailer makes it so easy to receive (and return) perfumes, so you can find your next signature scent ASAP.
Our Top Picks:
- Best Signature Scent: Ralph by Ralph Lauren Eau de Toilette, $95
- Best Floral Fragrance: Philosophy Amazing Grace Eau de Parfum, $64
- Best Gourmand Scent: Malin+Goetz Dark Rum Eau de Parfum, $98
- Best Celebrity Fragrance on Amazon: Ariana Grande Cloud Eau de Parfum, $55
- Best Aromatherapy Fragrance: Panier des Sens Lavender Eau de Toilette, $38
- Best TikTok Find: Sol de Janeiro Cheirosa '62 Fragrance Mist, $38
- Best Perfume Oil: Kai Perfume Oil, $54
- Best Musky Fragrance: Phlur Missing Person Eau de Parfum, $99
When deciding on a signature scent, we recommend identifying your favorite notes and profiles. Noses that prefer the gourmand family, for example, will gravitate toward fragrances rich in "edible," dessert-reminiscent scents like vanilla and caramel. (You'll find this in the likes of Lavanila and the TikTok-beloved Sol de Janeiro Cheirosa '62.) Others prefer classic florals that evoke the feeling of walking into a fresh garden, with notes of bergamot, pear, and gardenia. (If that sounds like you, give Tocca Florence Eau de Parfum a try.)
And here's the fun part: You can have more than one favorite. Consider fragrance an accessory that can be swapped to match your outfit or, in this case, your mood. Lavender for work? Great. Amber for date night? Do it. We've done the hard work and streamlined the best fragrances on Amazon, so scroll and spritz away.
Ralph by Ralph Lauren Eau de Toilette
Ralph by Ralph Lauren is a shining example of a signature floral scent: Magnolia, apple, and iris provide an energizing burst while musk and pink magnolia reveals a sophisticated side that's ideal for everyday office wear. It's a classic daytime scent for any occasion, from weekday meetings to weekend farmer market hauls. Transition it to nighttime by layering it with a simple musky scent, or make it sweeter with a vanilla perfume base.
Philosophy Amazing Grace Eau de Parfum
If you could put a pick-me-up in a bottle, you'd end up with Philosophy's Amazing Grace Eau de Parfum. The floral fragrance blends citrusy bergamot, lily of the valley, and Philosophy's signature musk (which is at the base of most of the brand's perfumes). It's light, clean, and floral without smelling too powdery—the kind of scent you'll always come back to. If you're going for the "Clean Girl" vibe, Amazing Grace is definitely a fragrance to keep on hand.
Malin+Goetz Dark Rum Eau de Parfum
Like its beloved candle counterpart, the Malin+Goetz Dark Rum Eau de Parfum embodies the vibe of a speakeasy: sophisticated with a dark academia vibe courtesy of star notes like anise, leather, rum, patchouli, and milk. It's a little tropical, a little spicy, and a little earthy too. If an Instagram photo dump from your favorite cool girl content creator had a signature scent, this would be it. This equal parts gourmand and fresh scent is unisex, so don't be surprised if your partner starts stealing it.
Ariana Grande Cloud Eau de Parfum
Allure contributor Sarah Madaus was pleasantly surprised by Ariana Grande's perpetually viral fragrance, Cloud. "I don't typically go for sweet, gourmand scents, but I remember asking my Very Cool cousin what she was wearing at the family BBQ, and she whispered, 'It's literally Ariana Grande Cloud' and I basically ran to pick it up at my local Walmart," she says. It's youthful, reminiscent of the scents you wore as a teen thanks to notes like crème de coconut, praline, and vanilla orchid but gets a grown-up touch with musk, bergamot, and juicy pear.
Clean Reserve Solar Bloom Eau de Parfum
Sustainable baddies, we found an eco-conscious fragrance that doesn't suck. Clean Reserve's Solar Bloom Eau de Parfum is decidedly delightful, and not just because of its vetted formulation that leaves out the icky stuff. Solar Bloom is creamy and clean, combining floral notes of jasmine and vetiver with citrusy base notes of bergamot and mandarin. If you're an armchair perfumer, pair it with a neroli or oud perfume. It's redolent of a sunny day spent outside, making it a perfect fragrance for summertime.
Kai Perfume Oil
The Kai Perfume Oil has the stamp of approval from our very own editor in chief, Jessica Cruel, who appreciates its fresh, lightly powdery scent of gardenia. If you're not sold on a perfume oil versus a spray, know that oils are notoriously long-lasting and they nourish the skin since they're formulated with skin-loving argan or sweet almond oils. "A fragrance oil may have more base notes and less top notes than an eau de parfum," Givaudan perfumer Christine Hassan previously told Allure. "This makes fragrance oils less diffusive and smell more powerful." Sign us up.
Juicy Couture Viva La Juicy Eau de Parfum
Walk through a cloud of Viva La Juicy when you want to feel playful and sexy. This gourmand-meets-floral scent packs a mood-boosting punch in just a quick spritz; there's no wonder it's a fragrance that has stood the test of time. Once you give it a spray, you'll get vanilla, caramel, and amber on the dry down, but as it settles, the sweetness is balanced with a bouquet of berries, honeysuckle, and tart mandarin.
Dossier Ambery Saffron Eau de Parfum
We're here for Dossier's takes on classic fragrances, which are often hailed as excellent dupes, but to us, they're inventive in their own right. Ambery Saffron, inspired by Maison Francis Kurkdijan's Baccarat Rouge 540 (which you'll need to fork over more than $200 for), greets you with elegant top notes of saffron and orange blossom. Jasmine, sweet plum, and cedarwood stick around while woodsy oakmoss, fir, and amber linger all day long.
Ouai Melrose Place Eau de Parfum
If your shower is stocked with Ouai's hair and body products, you already know this luxurious, addictive scent. Melrose Place is a bottled version of the fragrance infused into each of Ouai's popular products. The brand does an excellent job at combining sweet and warm notes to deliver a perfume that's more complex than meets the eye. Think: Champagne and pink peppercorn, berry and musk, and lychee and sandalwood. Not to mention the bouquet of florals in the middle notes, like peony, rose, and freesia. Yes, it's a floral, but it's most definitely not your grandmother's.
Phlur Missing Person Eau de Parfum
Why do we love musky fragrances so much? Well, because they smell like skin and thus tend to remind us of people we love, familiarity, and cleanliness. That's exactly the reason behind the name of Phlur's Missing Person, a delicious musky fragrance that's almost always viral on some corner of the internet. It relies on skin musk and white musk, plus subtle florals like neroli, jasmine, and orange flower, and is rounded out with warm, inviting sandalwood.
Flowerbomb by Viktor & Rolf Eau de Parfum
Flowerbomb by Viktor & Rolf captures the essence of a boutique florist shop, combining the distinct, fresh notes of rose, jasmine, orchid, and freesia to create one divine fragrance—the kind strangers will feel compelled to compliment you on. At its base are subtle, gourmand notes of patchouli and amber that will blend with your skin and help the fragrance fade nicely. Reviewers attest to its staying power, too, claiming that it lingers the entire day.
Dime Beauty Malibu Night Eau de Toilette
Raspberries, rose petals, and coconut cream, are the makings of both a delicious dessert cocktail and also, Dime Beauty's Malibu Night. This fruity-gourmand scent evokes the spirit of play you have while vacationing at a beachy destination, turning every work commute and errand into a welcome adventure. Spritz it all summer long to instantly feel a bit brighter and put-together. This one also makes an excellent hair perfume; try spritzing it on your brush.
Billie Eilish Eau de Parfum
If you miss the early aughts when celebrities like Britney and Paris became synonymous with signature perfume lines, Billie Eillish's Eau de Parfum is sure to delight—and not just for nostalgia's sake. Vanilla and sugared petals may seem overwhelming sweet at first, but a hint of musk will settle in a few seconds to create a fragrance that is both outrageously luxurious and affordable at $52 (for the 1-ounce bottle). Not to mention, the gilded bottle looks like decor.
Tocca Florence Eau de Parfum
You've heard of French skin care, but French perfume has especially fancy vibes. Feeling like an extra on the set of Emily in Paris can be achieved through a single spritz of Tocca's Florence Eau de Parfum. Inspired by the city of love, this scent combines bergamot, pear, and gardenia for a classic floral finish you'll never tire of. Plus, the 1920s-esque glass bottle and intricate brass cap won't look too shabby on your dresser, either.
Panier des Sens Eau de Toilette
Close your eyes and picture running through the purple fields of Provence. Now open your eyes. That's the feeling bottled up in Panier des Sens Eau de Toilette, a concentrated roll-on fragrance with a standout lavender note that smells like a fresh bouquet. This herbal scent is both soothing and affordable at less than $40, checking off all the boxes on its journey to becoming your new everyday scent. For a relaxing aromatherapy moment, roll it on your temples or dot it right under your nose.
Lavanila The Healthy Fragrance Pure Vanilla
A good vanilla perfume is to your fragrance wardrobe what a little black dress is to your actual wardrobe: something great on its own and something to mix, match, and layer. Thankfully, Lavanila makes the hunt for the former easy with The Healthy Fragrance Pure Vanilla's dreamy blend of Madagascar vanilla and creamy tonka bean. The simple ingredient list is great for folks with allergies or sensitive skin, too; reviewers repeat-purchase this perfume because it doesn't trigger headaches or irritate their skin.
Sol de Janeiro Cheirosa '62 Fragrance Mist
The beloved Sol de Janeiro Cheirosa '62 Fragrance Mist contains gourmand notes of salted caramel, pistachio, and vanilla—the result being dessert in a bottle that has understandably taken TikTok by storm. Sandalwood makes an appearance too, to ground the scent a bit and tamper the sweetness. You can carry the scent into your shower, too; the accompanying Brazilian 4 Play Moisturizing Shower Cream-Gel is super-nourishing and doesn't cause body breakouts.
Skylar Midnight Moon Eau de Parfum
Competing for the title of signature scent may be tough, but Skylar Midnight Moon Eau de Parfum is ready to face the competition. This fruity-floral number is formulated with unique notes like an earthy vetiver, which contrasts with the floral notes of Italian bergamot, cranberry, and mandarin. This scent layers well with other fragrances, too, making it easy to craft your own unique blend. We appreciate the hypoallergenic, vegan formulation, which makes it friendly to almost everyone.
Kopari Coconut Spritz Mist
Take a vacation sans security lines and flight delays with Kopari Coconut Spritz Mist, a tropical body spray that doubles as fragrance and skin care. Squalane keeps your complexion soothed, hyaluronic acid and vitamin B5 provide and retain moisture, and niacinamide minimizes the appearance of pores. This coconut-scented spray is especially useful after sun exposure when your skin and hair are craving gentle hydration.
Read more about Allure's favorite fragrances:
- These Are the Best New Spring Fragrances of 2023
- Vanilla Perfume Is Finally Trending Again. Will You Wear It?
- 12 "Men's" Fragrances Allure Editors Love to Wear
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