base makeup

Like the song of the season, I have this blush on repeat.

There are a million (give or take) fresh formulas, and Allure editors already have their favorites.

Makeup artist Hung Vanngo gave Allure an exclusive sneak peek of what’s coming in July.

Made by Mitchell’s new Curve Case has not one but two contour shades that work on the deepest skin tones.

No matter your beauty budget, your fellow readers are ready to guide you to the lipstick, foundation, and nail products that will meet your makeup needs.

These formulas have your complexion covered (literally).

Hello, hydrating, silky formulas that blur the look of fine lines.

The name of her new makeup line, Wyn Beauty, is fitting considering Williams’s reputation for, well, not losing.

See what the shades, including Orgasm, look like on five different skin tones.

This season, we are going for the brightest, shiniest, boldest version of our beauty routine.

Hydrating formulas for days.

The new LYS Beauty Glow Blush Stick's bright pigment and subtle shimmer is bound to be yet another viral hit.

TikTok can't get enough of this bouncy lip and cheek tint — and neither can I.

Our honest review of the $38 blush, plus the science behind why it's so good.

The foundations, highlighters, and powders that make every face shine.

With over 2.7 million people talking about this foundation on TikTok, I decided to try it out.

Yes, we did put the self-setting formula to the test, using a loose setting powder on only one side.

Tis the season of no-makeup makeup.

Put blemishes, dark circles, and scars on the back burner.

This unexpected tool is the key to more natural-looking foundation.